![]() Only quality content will be upvoted and accepted. They’ll ignore or reject marketing attempts that are irritating and obvious. Redditors are attracted to the site due to the lack of intrusive content. It’s better to post great content that will be naturally upvoted by users and rely on word of mouth marketing. Businesses should understand the Reddit community, participate honestly and get creative. Gimmicks and hard selling don’t work for this audience. Reddit ads may pose a reputational risk for many businesses that don’t use them wisely. However, users are outwardly critical toward traditional and blatant marketing tactics. If your target audience largely consists of people involved in a particular subreddit, you may be tempted to advertise to them. Similar to Google Adwords, Reddit digital marketing campaigns allow businesses to place pay-per-click advertisements on specified, relevant subreddits. Reddit poses numerous opportunities for businesses and there are a number of ways to get your business involved in conversations on Reddit. Reddit users are typically college-educated, Internet savvy and active on social media. As of 2013, Reddit’s largest demographic was 18- to 29-year-old males. ![]() The key to Reddit is that everyone is anonymous, which allows an interesting and open experience. R/Entrepreneur is another great subreddit for individuals who are involved or want to get involved in entrepreneurship. R/SmallBusiness and /R/Business are the perfect subreddits for users starting, owning and growing a business. While there are many silly and downright ridiculous subreddits, there are plenty for businesses to use as valuable resources for general business management advice and industry-related topics. If you love reading, learning or watching cute animals, there’s a subreddit for that, in addition to anything else that interests you. People can subscribe to subreddits of specific topics to comment, vote and stay updated in the conversation. Reddit is comprised of various and expansive branches, called subreddits. It gives people insight into what’s going on in the world, what’s interesting and what people are reading and watching in real-time. Reddit is a constantly updated and completely user-driven experience. As the content trends and people upvote, it rises to the top of the page. Redditors submit photos, articles, videos and text posts to Reddit for other users to vote on, rating it up or down depending on whether or not they like the content. With all this in mind, businesses can tap into an abundance of knowledge and insight sitting on Reddit, if they use the platform wisely. Some would compare the well-known aggregate website to reading a newspaper - with the added benefits of interactivity, timeliness and personalization. Founded in 2005, Reddit is inhabited by a quirky community of more than 36 million users, contributing to Reddit’s 169 million unique monthly visitors. ![]() Known as “the front page of the Internet,” it’s the gateway to everything that’s going on in the world. Should Your Target Audience “Read It” on Reddit?
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